Client: Chelsea Meter Cosmetics
Role: Brand Designer
Year: 2024
Overview:
Chelsea Meter, a cosmetic tattoo artist and esthetician, wanted a bold, elevated brand identity that reflected her artistry and positioned her as a leader in the industry. She was operating in a shared space but had long-term plans to open her own studio. The goal was to differentiate her from the oversaturated pink and minimalist aesthetics common in beauty branding while creating a foundation for future expansion.
The Challenge:
Develop a standout brand identity that felt bold, glamorous, and modern.
Move away from generic beauty industry aesthetics (neutral tones, clean and minimalist, etc.)
Create a versatile brand system that would work across digital, print, and potential product lines.
Design an identity that would grow with her business as she expanded into mentorship and a dedicated studio space.
The Solution:
Balancing Retro Glam with Modern Edge
The brand blends vintage-inspired elegance with a sleek, contemporary feel to reflect Chelsea’s unique style and clientele.
Custom Iconography & Logo Suite
A distinct logo suite and custom icons were created to bring personality and polish to
every touchpoint.
Scalable Branding for Future Growth
The brand identity was designed to be flexible, ensuring it would work across signage, digital marketing, and product packaging as Chelsea’s business evolves.
