Client: Atlanta Flower Company (formerly Fauna & Fig)
Role: Brand Designer
Year: 2024
Overview:
Atlanta Flower Company, previously known as Fauna & Fig, underwent a comprehensive rebrand to better reflect its evolving mission. With a focus on sustainability, creativity, and community engagement, the goal was to create a distinct brand identity that captured the dynamic and diverse spirit of Atlanta. By leveraging local, seasonal florals and incorporating bold, innovative design elements, we transformed the business from a traditional florist into a cool go-to within the community. The new brand identity highlights eco-friendly practices and inclusivity, appealing to clients who value both environmental responsibility and unique, artistic floral arrangements.
The Challenge:
Develop a standout brand identity that aligns with Atlanta Flower Company’s mission and expansive growth goals.
Move away from generic floral industry branding (delicate script fonts, pastel-heavy palettes, overly feminine design).
Position the brand as a lifestyle-driven business, attracting eco-conscious consumers and creative, diverse individuals.
Create a versatile identity system that works across packaging, digital marketing, and a variety of applications.
The Solution:
Sustainability & Local Connection
The brand was built around eco-friendly values, with visual elements reflecting the use of local and seasonal flowers.
A Bold & Inclusive Brand Identity
Instead of traditional floral design tropes, we developed a modern, artistic aesthetic with strong typography and custom illustrations to set the brand apart.
Scalable Design for Multiple Touchpoints
A fully adaptable identity system was created to ensure cohesion across print, digital, and in-person experiences, supporting Atlanta Flower Company’s long-term business growth.
