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UNIQUE
BRAND IDENTITY DESIGN
that gets you
NOTICED

Ditch the boring templates and dive back into what you love
while I handle your small business branding.

My logo design services are specifically crafted for your audience to
love and remember.

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Oh hey!

I’m Laura

A strong brand = more confidence, more clients, more growth —

You’re tired of blending in. Tired of tweaking. Tired of wondering why your brand isn’t attracting the right people. The right branding doesn’t just look good - it makes people feel something. Trust. Excitement. A connection. If your current branding isn’t doing that, let’s change it. Because good design isn’t just pretty - it’s powerful.

I'm Laura, a freelance brand designer based in Reno, Nevada with over 11 years of experience in the design world. I'm super passionate about creating unique, colorful, fresh designs (with a dash of West Coast style) that reflects your unique vibe.

Imagine having a professional brand designer by your side, someone who understands your vision and can transform it into a powerful, cohesive brand. Ideal, right? I'm here to solve your branding challenges, freeing you up to focus on what you do best - running your business. So, what do you say?

BRANDING PACKAGES

BRANDING PACKAGES

SMALL BUSINESS
BRANDING PACKAGES
TAILORED FOR YOUR NEEDS

KICKOFF BRAND

starting at $2800
(payment plans available)

Let’s set the stage for your business with a custom visual identity that gets your audience’s attention and builds trust. I’ll design a tailored logo suite, color palette, and typography that reflect your business’s personality and goals, plus a brand guide to keep everything cohesive as you grow. It’s everything you need to make your business stand out and start building recognition.

  • In Depth Questionnaire

  • 2 Creative Direction Mood Boards

  • Basic Logo Suite

  • Color Palette

  • Typography Suite

  • 3-4 Icon/Asset Elements

  • 10-15 Page Brand Guide

  • 1 Revision

  • 1 Week Turnaround
    (deliverables sent next week)

GRAND BRAND

starting at $4400
(payment plans available)

This is the all-in, fully loaded branding experience for businesses ready to shine bright. The Grand Brand Package goes beyond the basics, creating a visual identity that connects with your audience on a deeper level. You’ll get everything you need to visually represent and market your business with clarity and confidence. It’s about building a brand that stands out, tells your story, and grows with you.

  • In Depth Questionnaire

  • 3 Creative Direction Mood Boards

  • Brand Values and Differentiators

  • Logo Suite

  • Color Palette

  • Typography Suite

  • 2 Brand Patterns

  • 6 Icon/Asset Elements

  • Stock Image Curation

  • Social Media Templates

  • 2 Revisions

  • 30+ Page Brand Guide

  • 3-4 Week Turnaround

How it Works

  • Step 1: Clarifying Your Brand's Mission

    We kick off with a focused session to understand the core of your brand – a critical foundation for a strong identity.

  • Step 2: Discovery & Creative Direction

    We’ll develop a strategic creative direction tailored to your brand, setting the stage for a distinctive identity.

  • Step 3: Logo Design

    We start our collaborative exploration to design a logo that truly represents the heart of your brand.

  • Step 4: Visual Identity Design

    Your brand’s visual language will be designed, from color palettes to typography, ensuring it communicates your brand’s unique P.O.V.

  • Step 5: Delivery & Refinement

    After presenting the initial concepts, we’ll refine the details based on your feedback, ensuring everything aligns perfectly with your vision.

  • Step 6: Time to Launch!

    With the final brand assets ready to go, I’ll guide you through applying your new identity across your business for a seamless and exciting launch.

MISC

MISC

GRAB BAG ITEMS
Pricing Varies

Need something other than Brand Identity Services? Want to tack on some grab bag items to your service package? Let’s do it! Really the sky’s the limit with these, so let me know what you’re thinking and we can chat through it. Here are some ideas to get those wheels turning:

  • Merch

  • Print Collateral

  • Social Media Templates

  • Email Headers

  • Illustrations

  • Menu Design

  • Stock Image Curation

  • Packaging

  • Poster Design

  • Business Cards

  • Icons

  • Calendars

  • Brand Audits

  • …and most visual things!

RECENT WORK

CMC_BusinessCard.jpg
Sweatshirt_BlockySLC.jpg
Artboard 5@3x-100.jpg
KYND_Logoreveal.png
LogoReveal.jpg
TheGreenGrove-Clothing-Tags.jpg
PortlandFlea_specimen.jpg
SquarespaceLogoPhoto.png
Artboard 3@3x-100.jpg
QueenofSLC-Logo.png
Skullys_Drink3.png

Ditch the dull.
Show your true hue.

  • ATLANTA FLOWER COMPANY

    Laura is in a class all her own when it comes to brand design. Working with her on the branding for Atlanta Flower Company was always fun, insightful, and stress-free! Her skill set and creativity are next to none, and her passion shines through in all she does. She was communicative and punctual throughout the design process, and working with her was a breath of fresh air every step of the way. Laura really brought this business to life with her incredible work, and I'm grateful to have gone through this process with such an inspiring and thoughtful designer!

    — Kate Pauda

  • LILY PAPERS LIBRARY

    Hiring Laura to help with branding for my business was the best thing I've ever done, aside from launching the business! She took my vision, which ended up being more of a feeling than anything, and immediately and accurately translated it into the most beautiful collection of colors, fonts, logos, and assets I could ever dream of! 10/10 recommend, I would do it all over again!

    — Lindsay Heise

  • QUEEN OF SLC

    I was initially drawn to Laura's fun designs on Instagram and her quick response time. Her design aesthetic perfectly matched my vision. After our first meeting, I felt a genuine connection; Laura was approachable, open to my ideas, and it felt like we could be friends outside of work. The experience was AMAZING - she took my vision, exceeded my expectations, and was incredibly receptive to my feedback and timelines. Seeing the final presentation brought to life exactly what I had envisioned. It's always scary investing in something uncertain, but Laura made it a thrilling journey. Now, I have a cohesive look for my social platforms, a developing website and strategy, and exciting city cards soon to launch. She was the icing on the cake, and I'm eager to work with her again on future merch projects!

    — Kendall Rodriguez

  • CHELSEA METER COSMETICS

    I can’t thank Laura enough for bringing my aesthetic, logos, colors, etc. together. For 2 years I kept telling myself that I was going to do it myself, but every time I sat down to do it, it felt a little overwhelming. The experience with Laura was very collaborative and I felt heard and seen all along the way. Having a brand kit built and delivered has been so helpful; I really enjoy designing and creating, and now making visuals in Canva is so easy. So if you want some cohesive content and to make life a little easier, hire the professional and invest in your brand.

    — Chelsea Meter

  • ATLANTA FLOWER COMPANY

    Laura is the bomb dot com. Her creativity and passion shine through in every aspect of her work. You can tell that every little detail is thought out before it's shown to get clients. She has a background in merch design and her work is a reflection of that! All of our clients love our new branding but it also speaks to our peers in the same niche, not an easy thing to accomplish!

    — Tab Terpstra

  • MITT PHARM TECH

    After scouting locally and being impressed by Laura's work on Instagram, I decided to reach out. Her designs are not only clean, current, and diverse, but she also embraced the challenge presented by my not-so-simple brief. Laura's approach is both engaging and professional, making the whole branding process stress-free and exciting. Each email from her felt like a delightful surprise, akin to finding a hidden treasure. She has this unique ability to make your project feel like the coolest thing ever. The experience was top-notch, with no improvements needed. Thanks to her, we're now building an online presence, connecting with industry stakeholders and potential students who were previously unaware of our program. I'm excited to recommend her to others in need of her incredible services.

    — Emelié Gillingham

LET’S GET

THIS PARTY

STARTED

Project Inquiry Form

Ready to kick things off? Drop your details in the form below and I'll get back to you within 2-3 business days. If it seems like a good fit, we’ll move forward with a super fun discovery call to get to know each other and discuss your vision for your brand.

Don’t like forms because you don’t have a record of what you sent? No problem - feel free to email me at laurastrotedesigns@gmail.com.

  • It's all about the blend of creativity, strategy, authenticity, and YOU. I dive deep into your business's soul, bringing out its essence in a brand identity that's not just pretty but powerful. Plus, my decade of experience in diverse design environments adds an unmatched depth to your brand's story.

  • Totally! Whether you're a branding newbie or familiar with it all, my process is designed to be super accessible and enjoyable. I'll walk you through each step, ensuring you're comfortable and excited about the journey ahead.

  • DEFINITELY yes! Your new brand identity will be a chameleon, looking fab across all platforms – digital, print, social media, you name it. Versatility is the name of the game and a huge part of why it’s important to hire a brand designer like me!

  • No worries! That's what the discovery and creative direction phases are for. I'll guide you through exploring various styles and directions to find the perfect fit for your brand.

  • Got you covered! If you need extra services or custom additions, just let me know. I'm all about tailoring the experience to fit your unique needs. Common add-ons are collateral like business cards, thank you cards, social media templates, stickers, stock photo curation, and really anything visual you could dream up.

  • Oh yeah. Post-launch, you have ongoing support for a month. This means you can reach out with any questions, file type updates, or need for minor tweaks as you integrate your new branding.

  • Yes! All branding packages require a 50% deposit to secure your spot in my calendar, and then typically 1-2 payments thereafter. I want to ensure you feel comfortable and know that options are available.

    Discounts are available on Branding Packages if paying in full upfront (and Grab Bag Items if only bundled into Branding Packages),

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